"We lack is a SUV, today we bring a sharp border into China, Ford is very important. "September 15, Ford Motor (China) company Vice President and General Manager of Changan Ford sales in Ho JJ's display at Chengdu YUI community.
According to Ford, Rui territories in October this year, relying on in Changan Ford dealer. This is Ford entered China 7 years to put the first SUV products. Prior to this, Chinese SUV market has maintained a continuous 5 years more than 40% year-over-year growth.
Internally a car company Executive said, 2004 ~ 2009, domestic sales of the SUV, 16 000 vehicles is increased to 75 million units. Ford car this year before entering this market segment is undoubtedly missed the best growth period.
YUI community is that Ford is one of the four major strategic models worldwide, in Ford CD3 platform to build, is a midsize SUV, lwh-4720/1925/1750mm. With the predecessor precursor and four wheel drive two driving mode, pick up 2.0TEcoBoost, 3.5 l and 3.7 l engine.
2011, YUI community in the United States at 27220 ~ $ 38070 (RMB 18.4 million ~ 25.8 million). Because the import method to import China sales, it is expected that China will be higher than the price at $ 30 per cent of the United States.
As China's SUV sales growing, worldwide famous SUV products have joined in this market segment. 26 March this year, Europe's biggest selling SUV models Volkswagen transit concept in the domestic market. In 2009, Toyota Motor Sales largest SUVRAV4 in domestic listing. Earlier, Toyota in China has imported Prado and land cruiser, headrest for three large SUV models. And as early as 2004, world champion Honda SUV CR-V i.e. entering the Chinese market.
Currently, the largest global sales of four SUV Honda and Toyota RAV4 CR-V, mass transit and Nissan Chun novel have been imported to China, the other company's products have also imported SUV in China. In contrast, Ford in this market reaction is too slow. Ford one vendor says that early in 2007, recommended by Ford in China import SUV models, but Ford did not adopt the proposal.
China Association of automobile manufacturers data show that in the first half of this year, the domestic SUV sales 58.7 million units, an increase of 133%, is the fastest growing market segment. In the field of imported cars, 2009 China import car brand of 35.3 million units, including SUV 54.8%, is also sold in the greatest market segments.
"Every year we will be doing a survey of new car, SUV, 2007 only auto market share of 5%, this year probably accounted for 8%, the growth very rapidly. "Ho JJ 's, Ford will no longer miss Chinese SUV market.
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