"Financial Times": "China Dream" is at the World Marketing.

<P> British "Financial Times" article </ P> <P> original title: The Chinese do not need to "upset" </ P> <P> a big rise or revival of the country's success, not only have strong economic, military, .strength, but also to seize every opportunity given historical inflection point. .China today, for in such a fleeting historical turning point. .</ P> <P> from energy consumption, manufacturing capacity and output of major industrial products such as rigid targets to measure, China has surpassed all countries. .In the field of trade and investment, China also retains enviable surplus. .At present, really restrict the rise of China, it is precisely between China and major Western countries, the "soft power deficit." .</ P> <P> elimination of "soft power deficit," China needs a big move on the hardware, there is great innovation in the software. .Some time ago, some foreign media in China started to pay attention to create "media propaganda flagship" of the strategic investment plan. .In fact, this is the elimination of "soft power deficit," the necessary steps and the necessary investment. .From the time point of view, is the right time. .However, this is just a beginning. .To really solve between China and Western countries "soft power deficit", the key is software. .</ P> <P> foreigners the impression that China is a mixture of all-inclusive: Chinese history, policy, culture, products and contact with foreigners of every Chinese. .Put all these pieces of culture, the reality of the symbol, the rhythm of emotion as a symbol of unity of the body, is almost an impossible task. .Even China, the "peaceful rise" and "harmonious world" and the strategic framework and slogans, are more a focus on foreign policy makers and opinion leaders, rather than those of ordinary foreign people. .Image management with modern standards of China's international image for the spread of "ad" and "symbol" is not enough and the masses, lack of visual sense of touch and emotional imagination. .</ P> <P> this regard, the "American Dream" marketing model may provide a reference for China. .When the "American dream", when the halo gradually retreat, why China can not give the world to create a new, moving, fascinating, "China Dream" mean? .</ P> <P> "China Dream" is a picture, but also a model. .China's rejuvenation and the take-off, is writing a human history of a miracle: one of the world 1 / 5 the population of the ancient civilization in just a few years time, completely rely on the diligence of the nation, Tolerance and wisdom, .out of the more worthy of a compelling revival of late-coming countries to follow the road. ."China Dream" is a dream for generations of Chinese people to their homes, but also the future world a model of human survival mode. .There are family neighborhood harmony, harmonious coexistence of human and nature "Heaven" concept, with collectivism as the foundation of the "bigger picture", "World View" as well as through Confucianism, Taoism, and Buddhism teaches philosophy of the three .. .</ P> <P> has a history as a responsible big country, China needs to create, build and promote their own dreams. ."China Dream" is not ego, but the prospects for the development of Chinese civilization for the world to provide an answer. .</ P>.