Made in China Made for China is only change to the money.

<P Align=center> </ P> <P> "made in China" landing "Newsweek" cover </ P> <P> 18, the U.S. published in the latest issue of "Newsweek" magazine "MadeForChina" ( .made in China) as the cover story, showing the global enterprise from the "Made in China" to "made in China," the great change. .</ P> <P> authors interviewed said that for many products made in China is not a new thing, but this trend was particularly evident in the past few weeks. .Notice issued a number of foreign companies, made a statement, said to have exclaimed, "made in China." .</ P> <P> article points out that more and more foreign brands to cater to the needs and tastes of Chinese consumers, or re-designing products, or specialized manufacturing. .</ P> <P> foreign media point of view </ P> <P> China into an international brand second "home market" </ P> <P> article pointed out, as the financial crisis broke out, the Western consumer market has shrunk considerably. .</ P> <P> the contrary, China in the past two years, consumer spending increased by 15% per year. .Among them, sales of cars and the world's first television, computer sales also ranked second, while other consumer products, the performance of impressive growth. .From the jewelry (25%) to cosmetics (20%), to luxury mobile phone (50%). .</ P> <P> article that the Chinese consumer market booming, many foreign companies have changed the concept of development, they gradually put China as the second "home market", to treat China as the treatment of "local." .</ P> <P> "Chinese consumers are now no longer meet in New York or Paris, LV bag buying mass-produced, and also tired of the Fendi produced according to Western shirt body." Article vividly wrote, "they .now wish to 'tailor' is the Chinese luxury goods. "</ P> <P> and as the Chinese middle class has grown, more and more overseas businesses are willing to or have already done so. .</ P> <P> "Western creation, to China" has not worked </ P> <P> the past, although the importance of international brands in China, but to meet the tastes of the Chinese people, and not much bother. .</ P> <P> article points out, from the Coca-Cola to Procter & Gamble and other large multinational companies in Europe and America over the past few decades have tried another way to enter the most populous country, but these companies have a lot of brand market share in China is quite low .. .</ P> <P> "The reason is simple, they will many of the existing brands 'thrown' in China, in addition to packaging into Chinese for the Chinese people have done too little." The article says with resignation. .</ P> <P> Boston Consulting Hubert Hsu, president of the Chinese consumer that is "Western creation, to China" (InventinWest, ShiptoChina) approach has not worked. .</ P> <P> "tailored" to Chinese consumers backs straight </ P> <P> saw unlimited potential in the Chinese market, international brands of the change. .They have launched products that cater to Chinese consumers. .</ P> <P> the French luxury brand Hermes, for example, the company has recently opened in Shanghai, the new brand "up and down," the first store. .But here the sale of its signature product is not - a colorful scarf, but the Ming Dynasty style chairs, eggshell porcelain bowl and other "Chinese products," the material used rosewood, lacquer and Mongolian cashmere, etc., is extravagant and .both local tastes. .</ P> <P> the BMW M3 launched Tiger commemorative edition, only sold in China; French fashion brand Chloe will also launch the "China Red" version of Marcie handbags; jeans brand called Levi Strauss launched a "Denizen" the .new products, in addition to a more slender body cut for the Chinese people, the model has more to meet the emerging Asian middle class. .</ P> <P> In addition, these international brands are increasingly taking into account the feelings of Chinese consumers. .Apple to open retail stores in Shanghai, the staff abandoned the usual black uniforms, to wear red clothes, printed in "California Design, made in China." .</ P> <P> Moreover, foreign companies for "Designed in China" products are also sold overseas. .</ P> <P> accurate positioning emphasizes low-cost anti-impingement </ P> <P> to break into the Chinese market, in addition to meet the tastes of Chinese consumers, the more important is to master the subtle psychology of the middle class. .The article points out, only emphasizes low prices, they may run into a wall in China. .</ P> <P> to large retail chains Wal-Mart, for example, the company to "everyday low prices" slogan for the signs, but the lukewarm response of Chinese consumers. .Analysis, although the prices have dedicated a lot of consumers, but for the middle class, their respect for Western goods, one of the reasons is to show the "status" to parity for the signs just the opposite. .</ P> <P> Secondly, the article says, the different commodities in China are also differences in the degree of concern. .</ P> <P> now the Chinese market, the most popular is the high-end food, beauty and health products, middle-class family are willing to pay, purchase high-end Western brands. .</ P> <P> In addition, the article said that the location of stores opened also an important factor. .China's most affluent group of consumers, often "travel around the world," the way they will go abroad to buy luxury goods. .Therefore, to attract other consumer groups in China, in Chongqing, Dalian, set up shop second-tier cities, more often than in Hong Kong, Shanghai and other cities even more. .</ P> <P> connection of the </ P> <P> luxury goods into China and the new tactics to children </ P> <P> this morning, the articles of this newspaper 索尼娅科列斯 Kafelnikov .interview, said: "The decision to this topic, because I noticed in the past few weeks, many foreign companies have issued statements and announcements related to vie with each other, said to be 'made in China'." .</ P> <P> Sonia told reporters, in fact, many foreign companies in China, "tailor" manufactured products is not a new thing, but, like Hermes for the Chinese as the creation of new brand "down", allows the .refreshing. .</ P> <P> "This illustrates luxury goods into the Chinese market even further." Her analysis said, "On the other hand, this also shows that the major international brands are striving to meet the needs and tastes of the Chinese people." .</ P> <P> Sonia said that since the first of its kind Hermes, many luxury brands are concerns about its effectiveness. ."If successful, other brands will swarm." She said confidently. .</ P> <P> expert interpretation </ P> <P> international brand is the expression of "We care about China," </ P> <P> Essex Business School, France Professor Mixieerpan LVMH Chief Talks to accept the .newspaper interview, said that while China has met the conditions for manufacturing a specific product. .On the other hand, the international brands are trying to express to the Chinese people, "We care about China." .</ P> <P> Michelle that products manufactured in China are divided into two categories, "special collections" and "qualified products." .For example, Chanel launched a limited edition "Red China" section handbag. .Also, Haojue launched 88 limited edition watches the world. .We all know, "8" in China is a very unlucky number. .</ P> <P> Mitchell said, and now an international brand for the Chinese-made products, rather than simply into the "Chinese characteristics" of the elements, they also create more consumers in China, the "emotional bond .. " .</ P> <P> Foreign Trade University, Xiang Qi, deputy director of luxury Kong Shuhong Research Center pointed out last year, China has become the world's second largest consumer market, for this big market, international brands must be based on "Chinese taste" for .development. .</ P> <P> Kong Shuhong, for example, now the designer of Chanel's body according to the Chinese people and features tailored clothing design with Chinese knot, hi word, porcelain, ancient buildings and other Chinese elements, which are manifest in China .The importance of the market. .</ P> <P> She also said that now, the international brand of Chinese-made products for the enthusiasm, it also gives us a reminder of local enterprises, "Maybe we had on the costume and other products not agree with Chinese characteristics, and now the domestic brands .changed the make some. "edition text / reporter Li Shi Xiang </ P> <P> 1. American" Newsweek "cover, with a huge red font headline that says" made in China "2. This year Apple has opened in Shanghai .the first retail stores, before opening play of the "California design, made in China" slogan 3. in Paris, Louis Vuitton headquarters, a door, right glass case on display will be familiar to the Chinese pair of tiles .. .When someone asked, the clerk will tell you a smile: "This is tailored for the Chinese people." </ P>.