Goldman Sachs to decrypt "Money Empire".

<P> Financial crisis struck, many veteran U.S. investment banks crashing to the ground. .Goldman Sachs did not, however be a great impact not only, or even stand up with government assistance to become "winners." .</ P> <P> compared with other global financial institutions, Goldman Sachs is not the biggest asset size, number of employees is not the most, but profitability was far ahead. .Greed, money worship, paranoia and ambitious ... ... around the Goldman Sachs, the voice of controversy never stop. .</ P> <P> conceal his low-key high-profile </ P> <P> Manhattan, New York, 85 Broadway, a brown office building. .No corporate logo, no company name, house number door on the wall only. .</ P> <P> twilight sky. .Wear a lot of people dressed in black, carrying a black briefcase and the BlackBerry, hurried into the door, through the almost empty hall, to their respective offices. .</ P> <P> rumors contrast with the outside world, the office is not worth $ 87,000 a unit price of $ 5,000 handmade carpet or the Trash. .Office building to provide hot coffee, but to the office often has a cold. .</ P> <P> This is the headquarters of Goldman Sachs. .Lloyd Blankfein, chairman and chief executive officer wearing a gray suit, wearing a bicycle patterned tie, with a large cup of cold coffee, sitting in a 30th floor office, jokingly told the British tone " .Sunday Times "reporter:" Aha! moment you caught our secret plan. "</ P> <P> Goldman Sachs is not the world's largest banks, staff size, some commercial banks is less than 1 / 10. .It is not the world's richest banks, with total assets of about 1 trillion U.S. dollars, while HSBC Bank assets was 2.4 trillion U.S. dollars. .However, Goldman Sachs profit status of the leading global financial institutions. .2000-2008 period, annual per capita Goldman Sachs $ 222,000 to create profits; and the strongest rival JP Morgan Chase earlier figure of 13.3 million. .</ P> <P> similar to the United States subsidiary, based in the UK subsidiary of Goldman Sachs to pursue low-key route. .Annual bonuses, London Branch is responsible, Michael Sherwood and Richard Genuo De publicity will remind employees not outside. .Most people listen to this recommendation, choose to invest in real estate rather than pay the high luxury. .Julian Metz Lille partner for many years driving a Nissan Banjiu "sunshine" car, no change was intended. .</ P> <P> However, Goldman Sachs is not no "sign of luxury." .London branch, for example, has a special cook-house, gym, clinic and nursery; employees enjoy beyond the standard level of medical insurance; staff costs can be fully reimbursed by taxi; children of employees enrolled in private schools. .If the school district where the private school parents are not satisfied, Goldman Sachs opened a new school funding altogether. .</ P> <P> greed lead to broadside </ P> <P> from 2007 subprime mortgage crisis to upgrade to the financial crisis in 2008, many Wall Street financial institutions established after another fall. .Lehman Brothers filed for bankruptcy protection, Merrill Lynch acquired by Bank of America, the government took over American International Group, Bear Stearns "fire sale" to rival JP Morgan Chase ... ... </ P> <P> government, industry .and public accusations of greed and reckless investment banks, resulting in the crisis, making it difficult to maintain the livelihood of thousands of people. .However, aid and guarantees secured by the Government and the elite of Wall Street back to life but continue to pay themselves huge bonuses, incurred severe criticism of the outside world. .Among these, Goldman won for his "robber baron" and "economic saboteurs", "vulture barons" and so on. .</ P> <P> Goldman Sachs, a global staff of about 30,000 in 2009, the per capita salary of about $ 700,000, and senior management compensation to tens of millions of dollars. .This makes peer eyebrows, but also the public speechless. .</ P> <P> United States, "Rolling Stone" magazine described Goldman as "a vampire giant squid, wrapped in the human face, relentlessly straw into any thing smells like money." .</ P> <P> While acknowledging that in the capital market bubble in the "trouble", so out of danger before resorting to government bailout, Goldman Sachs did nothing to be ashamed to continue to be paid high salaries. .Blankfein, chairman and CEO of not only declared that "We are very important", but asserts that "we shoulder the social mission." .</ P> <P> "We help companies to raise capital, so that enterprises can grow, creating wealth, and thus protect jobs. People have work, then help businesses grow, and then create more wealth. This is a virtuous circle, ."Blankfein said. .</ P> <P> the second quarter of 2009, Goldman Sachs 3.4 billion profit, so that executives dividends "quite unashamedly." .Some argue that only allow investment banks to regain their previous work style, such as payment of high salaries, economic environment possible out of the haze. .According to Blankfein's statement: "If the financial system is finished, we finished this line, then everyone else will follow finished." </ P> <P> American playwright David Hare called this argument as " .extortion. " .Harvard Law School professor Lucian Bebchuk said that employees of Goldman Sachs, the now poor economic situation, employment opportunities, especially in high-paying jobs decreased. .Even Goldman Sachs is not paid high salaries, employees are less likely to quit thinking about. .</ P> <P> heart in the general population, investment banks, they often deal with does not seem to object. .However, if people in the HSBC and other commercial bank deposits, natural gas cooking, shopping online in the UK Aoke Du, buy American Apparel clothing seller Gap's use of the Netherlands Tom - Tom global positioning system produced by the company, and even consumer .a cheese sandwich pickles ... ... it means associated with the occurrence of Goldman Sachs. .</ P> <P> three main business activities of Goldman Sachs. .As an investment bank, Goldman Sachs to raise funds for the customer, or to invest its own funds, often involved in corporate restructuring, and all walks of life to deal with. .As a trading company, Goldman Sachs in oil, gold, stocks, bonds and other transactions in order to sell bonds to raise funds for the government way. .As an asset management business, Goldman Sachs for pension funds, insurance companies and the rich assets under management, charging them high fees. .</ P> <P> many analysts say, Goldman Sachs on the one hand for large enterprises, pension funds and other clients engaged in securities trading, on the other hand to provide advice involved in these securities, which is like casino gambling operators to know each .Acts behavior, re-use the available information to seek benefits for itself, unfair. .</ P> <P> Goldman Sachs argue that access to market information can help to provide better advice for all types of businesses, there is no misuse of information, breach of regulatory rules is suspect. .</ P> <P> money throughout </ P> <P> Goldman Sachs headquarters, people emerge from time to time the mouth "interest rate swaps," "credit default", "Exotic Options", "bid-ask spread," "Federal .bonds "and other terms. .Every decision, every command, meaning that funds all-weather flow in the central bank, commercial banks, investment banks, various businesses and institutions. .</ P> <P> 莉兹贝谢尔 aged 40, chief financial officer of Goldman Sachs Group, the world. .Turning to cash flow position of Goldman Sachs, she said without hesitation: "164.2 billion U.S. dollars in cash or cash equivalents." </ P> <P> daily assessment of its assets, Goldman Sachs calculated the amount of profit or loss to be keen to capture the market trends in a timely manner .adjust the investment strategy. .The subprime mortgage area, for example, Goldman Sachs, a routine assessment in 2007 showed mild loss of its sub-prime sector, lasts about 1 week. .Most financial institutions were not yet aware of the storm is approaching, but management believes that Goldman Sachs should not underestimate the loss of sign and decided to gradually reduce the proportion of subprime mortgage holdings. .Subprime mortgage crisis, Goldman Sachs 1.7 billion loss in this area, while Switzerland's largest bank UBS lost 58 billion U.S. dollars. .</ P> <P> "(compared to other companies), we make better decisions," Beixie Er said. .</ P> <P> only the first step to recruit talents, make them work hard is the key to victory. .Accounting Officer Sarah Smith said: "This is working 24 hours a day, 7 days a week in the corporate culture. Need you, you have to work. If they approached you, no one answered the phone, then you're here .will not be long. "</ P> <P>" No one knew that there a few days, because no one is full of holidays off, "Smith said. .</ P> <P> another employee, said: "From the beginning, we have trained more than other people run, appear wide reach more clients, hedge funds or related persons, the establishment of more valuable .contact. "</ P> <P> to obtain useful information, then share with colleagues Goldman Sachs employee, then" coordinated operations. " .In contrast, other financial institutions, information obtained in the value or quantity is difficult to compete with Goldman Sachs, and internal staff and often unwilling to share knowledge with colleagues. .Speaking of Goldman Sachs team, a trade joked: "They are a group of smart mobs." </ P> <P> the bonus system, for example, the final assessment is not based on individual performance, but in their overall performance; high .tube can be sold only in the after-corporate incentive to their shares. ."System will weed out those who can not cooperate with others," said 戴恩霍姆斯 head of investor relations. .</ P> <P> sense of concern is the motivation factor. .Individual performance and their overall performance on a regular basis by the assessment, a sense of urgency go hand in hand. ."We have done a deep and lasting distrust," said Sherwood head the London branch. .</ P> <P> this sense of insecurity began before joining Goldman Sachs employees. .Most job seekers need to experience at least 20 interviews to obtain the corresponding positions; entry after the regular assessment, reward high performers were ranked by the latter facing "out" fate. ."We are the bottom of each year 3-5% of people (about 1,500) to say goodbye," one of the European branch is responsible for Richard Genuo De said. .</ P> <P> of Goldman Sachs employees, money is the most important factor in incentives. .Statement by a former employee, it is "totally need the money. I'm like a donkey, in the largest and most juicy carrot to lure the next to go forward. Success in monetary terms. Always want more money. If you do not purchase .larger homes, larger cruise ships, it means backward. This is an addiction. " .</ P> <P> of Goldman Sachs and employees, in the final analysis is to the fastest, the best and safest way to making money with money, the better. .</ P> <P> "there may be too ambitious? There may be too successful? I do not want to have enough staff that the holiday. As guardian of shareholder interests, but also for social mission, and I hope that staff .to keep at it, not to set the end of ambition, "Blankfein said. .</ P> <P> Blankfein received $ 68,000,000 in 2007 pay, hit Wall Street the most. .In addition, he was the total price of more than 500 million U.S. dollars held by Goldman Sachs shares. .Despite this, Blankfein insists he is a "blue-collar guy." .</ P> <P> a network of unique </ P> <P> with other banks, Goldman Sachs senior executives to change jobs every few years, generally dry, for example, the average service life partner of 8 years. .According to an employee saying: "enough money, then leave." </ P> <P> of these executives, the best way out is the Ministry of Finance in the world, central banks and stock exchanges to secure senior positions .. .In the United States, successive governments and important institutions in many key positions occupied by the former Goldman executives, such as the Bill Clinton administration Treasury Secretary Robert Rubin, George W · Bush administration Treasury Secretary Henry Paulson, Secretary of State Sheila .Clinton's economic adviser in Robert Hormats, the New York Stock Exchange CEO Deng 肯尼德劳尔 and so on. .In the UK, Goldman Sachs for providing financial advisory services. .Many former executives of Goldman Sachs, working in government departments and major agencies, such as the former chief economist Gavin Davis, from 2001 to 2004 served as the British Broadcasting Corporation (BBC) chairman, and his wife Sue Nye is the Prime Minister .Gordon Brown's special adviser. .</ P> <P> network resources such as Goldman Sachs brings a unique advantage. .U.S. financial journalist Andrew Ross describes an index case had gold. .Goldman Sachs, Henry Paulson, former chairman and chief executive officer post in the Bush administration finance minister promised to the public, not private contacts with Goldman Sachs. .Paulson visited Russia in June 2008, management also informed Goldman Sachs in Moscow, the Ministry of Finance allowed, with each other about the global economic situation. .A few months later, the government took over insurance giant American International Group, Goldman Sachs and other financial institutions to pay the full insurance contract held, rather than some people want to pay discount. .Phone records show that 6 days to Paulson of Goldman Sachs Chairman and CEO Blankfein called 24 times. .So many people behind this accusation, "transmission of the disease." .</ P> <P> financial crisis, Goldman Sachs, with government aid and revive, it is also transformed into bank holding companies and commercial banks enjoy the same low interest rates. .A "financial predators," said the U.S. billionaire George Soros said that these Wall Street financial institutions gained huge profits, in fact, a gift from the U.S. government "invisible gifts." .</ P>.