Wednesday, December 15, 2010
German miracle? .Or the Chinese miracle?.
<P> Siemens (Siemens) CEO Peter Löscher (PeterLöscher) had last May when the British "Financial Times" said that Germany will emerge from recession, followed by "leading a new wave of industrial revolution." .This prediction seemed to be somewhat reckless, then, that Europe's largest exporter is in its 60 years the most serious recession. .</ P> <P> in just 15 months later, Peter Löscher's vision is becoming reality. .Germany's export engine quickly back to life, and is leading Europe out of the crisis. .Compared with many of its neighbors, the speed of Germany out of recession faster. .The second quarter of this year, the German gross domestic product (GDP) growth of 2.2% qoq increase the forefront among the euro area. .Data released on Friday has led some economists forecast: the German economy will grow by at least 3% this year. .</ P> <P> machinery, automobiles and chemicals, and other important sectors of the level of output, exports and profits are rising rapidly, the unemployment rate hit the lowest point in years. .This "king recovery" (German economy minister, Rainer • Bruderle (RainerBrüderle) to say) the intensity is so strong, or even broken up by the usual German sense of unease. .German companies are intoxicated in the summer of optimism, this is common not only with the pessimism of the country in contrast to the gloomy atmosphere, but also with the United States and diffuse throughout the rest of Europe a strong contrast to the uncertainty. .German business confidence index rose last month, the high point of three years. .</ P> <P> However, the risk could jeopardize the recovery in Germany remain, not only because certain sectors of the economy the risk of overheating. .With the government austerity measures to be effective, companies restocking efforts weakened as expected, in the remainder of this year, German growth is likely to slow down. .But so many executives are more worried about is that in Germany the German media called the "new economic miracle", in fact, may just be a "Chinese economic miracle." .</ P> <P> textile machinery from luxury cars to the German demand in many sectors of the economy are heavily dependent on China to promote. .This allows people to have doubts, Germany deceleration of growth has begun to rely on the Chinese market too high. .</ P> <P> but for now, the German industry have plenty of reasons for optimism. .Many factories resumed full speed, some companies are expanding production capacity, many companies are re-employed contract workers. .Germany's economic backbone - the industrial giant Siemens, and countless works composed of medium-sized family business sector, orders fell 38% last year, after the first half of this year increased by 32% year on year. .</ P> <P> surge in orders for new investment will be stimulated. .Prior years, the majority of enterprises will save up the cash, and now many companies are ready to replace old equipment, expand their business. .The world's largest enterprise software maker SAP said in the first half, sales in Germany have been double-digit growth rate. .Co-CEO of the company Mengding Ming (BillMcDermott) said: "You think about it, a company like SAP that have established brands and strong market position of the company, are at such a fast growth rate, is evident from the depth of the recovery." < ./ P> <P> the weak euro, and they have a strong position in Asia, some large manufacturers - from the Siemens to the luxury car manufacturer Audi (Audi) and other companies - this may be achieved record profits. .Audi is Volkswagen (Volkswagen), a subsidiary. .Top model due to the high demand for profit margins to climb rapidly, coupled with the past few years launched a massive cost-cutting, DaimlerChrysler (Daimler), Audi, BMW (BMW) have reported that second quarter sales luxury car business .profit margins at record highs, more than 9%. .</ P> <P> Siemens, Peter Löscher, said: "Germany is benefiting from its industrial advantage and export capacity." He was referring to the country's infrastructure and green products in growth areas such as technical advantages. .Automotive, machinery, medical equipment and other industrial products, accounting for nearly a quarter of the German GDP - far higher than the proportion in most European countries. .Last year German exports to $ 13,681 per capita, far beyond France, Italy, is ranked third twice. .</ P> <P> Germany, chairman of consulting firm SimonKucher & Partners • Hermann Simon (HermannSimon) said that one of the reasons is that Germany's attitude to the world open. ."German people to vacation around the world, while other European countries, people tend to stay at home, so I can not understand the world," he said. .</ P> <P> Indeed, the German industrial group often more quickly than the other groups involved in non-European markets. .For example, Volkswagen entered China 30 years ago, so for this multi-brand manufacturers dominated the market today, sowed the seeds. .Some of the larger family-owned small and medium sized engineering company, has entered China for several decades, for example, metal processing machinery manufacturer SMS Group (SMSGroup). .</ P> <P> Simon said Germany's professional high-quality niche markets, making it indispensable for many industrial products. ."Companies can postpone such investments, but they can not completely dispense with these investments." He Trumpf laser cutting machine manufacturer example: "If all of Manufacturing Trumpf machines suddenly disappear, the global economy will collapse because all the precision metal .processing companies will be forced to close. "</ P> <P> focus on niche markets and export (or even a small family owned engineering company, usually to more than 80% of exports), resulting in the German industry is very vulnerable to fluctuations in ., which is the mentality of the country is inconsistent with respect for stability. .Ulrich • Reifenhauser (UlrichReifenhäuser) in his name with a plastic machinery manufacturer. .He described the past two years is: "We are rapidly downward spiral began, and now we are rapidly climbing." 12 </ p>.
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