Enterprises in China and Europe: China is the biggest risk from the investment of choice in local competitive.

<P> "European Chamber Business Confidence Survey 2010" was released today. .Survey showed that nearly 80% of the business-to-strong growth of China's economic confidence, but they are also the Chinese business environment and regulatory policy uncertainty of the unpredictable nature of that concern. .</ P> <P> survey shows that 78% of European companies surveyed believe that the future years of their growth prospects in the relevant market more optimistic, compared with an increase of 13% in 2009. .They think that China has from the economic crisis recovery, 96% of the respondents said that since the economic crisis, China is their global strategy, an important market, of which 64% of the surveyed companies said that the Chinese belong to their global choice of three .an investment destination. .18% of the companies that are planning to expand existing or establish new R & D centers, more than 15% in 2009 with no small increase. .</ P> <P> European companies in China face the pressure of domestic competitors, their future business in China, including the visual risk of competition from local companies. .Compared with 2009, more respondents this year will come from local companies competition and rising labor costs as a future risk of doing business in China. .Last year, 54% of respondents believe that competition is a major concern. .This year, 58% of firms said they increased local competition as a risk. .</ P> <P> compared to last year, compared to European companies a competitive advantage of Chinese companies have declined visible. .These include, product quality, product innovation and design, technology development, process management and operational and management efficiency. .</ P> <P> Roland - Berger, president of management consulting firms in Asia, Chang Bo Yi (Charles-EdouardBouee) said, "from the long-term view, the profitability of a company determines the success or failure. At present, only about one-third .one of the companies surveyed are optimistic about their profit. one of the factors that affect this view is increasingly fierce market competition. "He said:" With the Chinese market matures, the competitiveness of local enterprises are also growing, .while the business confidence survey also showed that 58% of the respondents would continue to strengthen China's domestic competitiveness of enterprises as their risk of future operations. European companies operating in China need to improve their own strength, and continue in this complex market .to make their products and services and more diverse. "In this regard, he hoped that" the European Chamber Business Confidence Survey 2010 "can help companies improve understanding of the Chinese market, and accordingly develop a more rational business strategy and decision making. .</ P>.