According to the information daily "reported that United States MasterCard's retail data research institution" the pulse "28 expenditure published data show that the 1 November to 24 December this year-end holiday shopping season, United States retailers sales up 3.6 percent, excluding business day different statistical factors, such as United States overall retail sales rose 1%. But "the pulse" economic research expenditure in charge card Kamalesh-Rao warned that this Christmas shopping season retail spending just a rebound "preliminary", is still far below the 2007 level.
Retailers on the United States in November and December holiday sales to annual sales of approximately 25% to 40%, this two-month profit is equivalent to the annual profit. Therefore, at the end of each year to determine the business success of the most important moment.
Affected by the global financial crisis, 2008 United States retailers sales decline, the holiday shopping quarter sales decline 3.2%, for decades the worst performance. From several important points in time, this situation is not much, than the last strong United States businesses face is still a tough game.
"Black Friday" that is, the day after Thanksgiving, it generally is a United States person year most crazy shopping day. Chicago market research company ShopperTrak statistics, this year's "Black Friday" on that day, the entire US retail sales 106.6 billion, an only weizhang 0.5%. According to the National Federation of outlets, a four-day Thanksgiving holiday in the United States the number of consumers shopping is to 1.95 billion, but the per capita consumption has decreased to $ 343.31 last year to reduce 7.9% and people more inclined to purchase low-priced products.
The last Saturday before Christmas is called the "Super Saturday", often retailers year business one of the busiest period of last year, second only to the extent of the day's hot "after Thanksgiving Black Friday." This year's "Super Saturday" is December 19. The United States retailers depressed, retail network intensive, relatively high consumption capacity of vast areas of the East coast from Blizzard, many areas of snow accumulated more than 30 cm, thousands of United States customers jam at home.
ShopperTrak statistics, 19, United States travel shopping consumers 24% year-on-year reduction in volume, as the company tracking this data the largest decline since. In addition, the United States shopping traffic an atrophy 12.4% year-over-year, sales fell by about 13 per cent to 69 billion.
Currently, the United States businesses are looking to extend the Christmas season discounts to attract more consumers. According to the National Retail Federation, the United States every year holiday sales (November-December) the performance of about 10% comes from the week after Christmas sales performance. Last year, this percentage is as high as 15%. But Reuters a recent survey revealed that only 35% of the respondents indicated that they would in the week after Christmas to continue shopping, within less than a year ago by 38%. Over the past 10 years, usually a 48% to 55% of the respondents intend to the week after Christmas shopping within.
This Christmas shopping season's biggest highlights from online shopping. United States market optimization agency Coremetrics company 28, published data show that, since the "Black Friday" Thanksgiving to Christmas "Christmas Eve", online retail sales grew by 13.6% year-on-year. Market research agency comScore said that traditional retailers this year carefully crafted shopping site to attract more customers to holiday spending, which some retailers have tasted sweet. The world's largest retailer, Wal-Mart shopping website in numerous businesses in the bowl, November hits $ 4620 million, an increase of 62%. In addition, targett stores Web site traffic increased 43% last month, has visited 3880 million hits. Sears Holdings Corporation website hits last month over 19 million passengers.
Analysts noted that the United States unemployment, credit crunch, residents are in control, and the United States consumers in front of the assortment of goods became more sensible and careful. There is also data display, along with various financial institutions issue credit cards more demanding conditions, the number of credit card holders is less than in previous years; others prefer cash consumption, to avoid budget overruns.
Although the United States the unemployment rate fell slightly in November to 10%, showed signs of stabilisation, but according to the United States Federal Reserve Board (fed) forecast that next year will be as high as 8.6% to 10.22%. Unemployment rate remained high, will have a direct impact on the consumption of the United States who wish to drag down the United States economic recovery process. Personal consumption expenditure in the United States GDP of about 2/3.
In addition, the credit crunch continues in the next few months time limit consumers ' expenditure. United States Geithner said the United States economy is accelerated, but the threat to the growth of real risk is that "the Bank is not willing to loan". Federal Reserve data show that despite the economy begins to recover, but July to October consumer lending level remains lower than the same period last year by 0.6%. There are also studies show that the total amount of consumer credit credit card this year from last year's peak fall 4.7 trillion to 3.6 trillion.
Nevertheless, recalling this Christmas shopping season, retail experts said the United States, the industry's overall performance and access their previous forecast, although not more optimistic, but there is no need to worry about. Market research agency NPD Group senior retail analyst Marshall-Cohen said: "the 2009 shopping quarter available one word to describe: the ' moderate '. "Although some market research institutes expect from November to December retail sales increased 1%, the National Federation of the maintenance of the previous decline for 1% of the expected. National Federation of outlets is scheduled for January 14, publish your shopping quarter 2009 sales statistics.
United States Treasury Secretary Geithner 22 may accept national public radio interview indicated that the present United States economic growth appears again, people afraid to spend money, enterprises started to invest. In addition, the United States Department of Commerce announced the final correction of the same day, the third quarter of this year, the United States State
In GDP annualised growth 2.2%. This is the United States economy in four consecutive quarters of decline after the first occurrence of growth. Some economists believe that the United States for the fourth quarter of economic growth will 2.5% to 3%.
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