BMW deadlock.

<P> Luxury car market in China, contests, BMW appears to fall into a passive. .</ P> <P> 2009, Audi sold 157,188 Chinese, 90,536 BMW, Mercedes-Benz 68500. .</ P> <P> compared Yiqijuechen Audi in the Chinese market, long occupied the first global luxury market, BMW has not been found in the Chinese market due status. .</ P> <P> conservative price </ P> <P> There are signs that business in China lags behind the BMW, the Group has incurred the resentment. .</ P> <P> 2010 Beijing Auto Show media day, had arranged an intensive media • BMW Group Chief Executive Norbert Reithofer (NorbertReithofer), the ground suddenly ill and gave up with a number of Chinese media .dialogue. .Reithofer doing so, then the presence of a significant number of BMW employees nervous. .</ P> <P> a close relationship with the BMW marketing department of China's trade day on the "Financial State Week," told reporters, Reithofer leave, or the excuse of "BMW China Business Erzhi miss the long-term conservative ."emotional expression of discontent. .</ P> <P> 6 9, vice president of China Machinery Industry Federation, Zhang Xiaoyu, to accept the "Financial State Week" interview, said, "Localization of the BMW brand in China - BMW cars, as factories in Shenyang .collinear with the Chinese car production and the formation of capacity constraints. the domestic market 'blow', the import of BMW production capacity is difficult to effectively alleviate, and toss the factory BMW 3 two years before the elections finalized Dalian, Shenyang, abandoned. So .BMW misjudgment of the situation on the Chinese market quite significantly. "</ P> <P> this, Christoph Stark, president of BMW Group Region China June 11 to accept the" Financial State Week "interview, admitted that" now, no matter .BMW imported or domestically produced BMW, BMW 4S shops are out of stock. "</ P> <P> for this situation, and Christoph Stark explained that the BMW business in China," relative to other markets, but not easy to do a .good balance between the expected and. </ P> <P> "2003 years ago, the personal auto market in China is also lower than the commercial vehicle market sales volume. .At this time BMW is expected to do the Chinese market has been relatively low. ."Said Christoph Stark," after this market 'blowout of the' market was too fast, far beyond our expectations. ."</ P> <P> misjudgment of the market, Christoph Stark, will be part of the responsibility to the media." From 2003 to today, the media full of reports related to excess capacity. .Today, there is still the media talking about stocks and overcapacity issues, such as vehicle inventory on the market this month and an increase several times. ."Christoph Stark, which to some extent, that also interfere with the business plan. </ P> <P> For BMW, China's second plant construction delays, said Christoph Stark," build a factory, it normally takes 3 to 4 years .planning time. .Not only to consider the plant location, size and other issues, but also consider what the introduction and production models. .Therefore, it is possible you had the time to do planning, it has been conservative; another or, conversely, an ambitious corporate plan to do, but the result of market development has not grown as expected. ."</ P> <P>" German car to enter the Chinese market earlier. .However, with the development of the times, the introduction of early, technology becomes more and more behind. .Such as Santana, Santana 2000,3000 development to the time when compared to this time one step behind the Japanese cars to enter the Chinese market, technology has significantly lagged behind. ."Said Christoph Stark," So, we have been paying attention to balance. .But the Chinese auto industry, or many other industries, have similar problems and advance planning. .Either conservative or aggressive. ."123 </ p>.