Chrysler, General Motors, Ford, successively bankruptcy protection in Cliff struggling. United States of "automobile" Detroit a recession, but this does not mean that the United States automobile market, there would be no business. As the saying goes "only, is hero", it is in this unprecedented riffle, some foreign car companies are on the market and become the new winner.
Moment, the biggest winner is Korea Hyundai Motor. In Detroit "big three" market share steadily defeat, Japan car dealer mark, modern s two major automobile brands – modern and Kia automobile market share, in the United States is 5% from last year to this year's 7.3%, on an equal footing with Nissan Motor, Japan became second only to the GM, Toyota, Ford, Honda and Chrysler's sixth of "United States" market.
But this could also just modern large-scale expansion in the United States. The New York Times article, from modern and enterprising, the United States who just saw 40 years ago Japan car shadow — 40 years ago, Japan Toyota began to enter the North American, but its thin products, poor performance once let United States people sneer, but today, the automobile market in the United States Japan car share has reached 40%. Toyota also has more than Ford to become United States automobile market of the second empire.
The financial crisis, a Korean guru a United States market, have many causes.
First, the crisis in the United States were so shy, so more focus on automotive quality instead of the brand. This is the modern car is a big advantage. From car brand, modern although reputation is not high, but with a price advantage. In the United States automobile market Forum, a user that in 5 years ago, he never thought that one day I can buy a modern car, but now look at the performance of modern cars, and the price is actually pretty good compared to similar cars low thousands of dollars, why?
Secondly, a good marketing strategy, this allows modern to seek expansion in the market. According to industry sources, to stimulate sales, Hyundai and Kia cars significantly increased the amount of the sales profit, and last year the average car for $ 2000 for this year, compared to $ 3200 range, far more than their opponents in United States and Japan; in addition, as a marketing strategy, the number of modern and other automotive companies are committed to, if purchasers are unemployed, free refund the purchase of new cars.
United States automobile market analyst JesseToprak said that modern this series of policy, it is because "they think is a perfect opportunity", you must seize the opportunity increases market share in the United States. Of course, the modern layout United States market is not only from the financial crisis began, as early as before the crisis, in Detroit's various international auto show, the modern are going for a giant, kiosk, shows its ambition of developing the North American market.
In addition, modern expansion in crisis, its high quality is the prerequisite and guarantee. In this year's Detroit International Auto show, the modern of Genesis model was awarded the North American annual car, with quality, improvement of marketing strategy, the United States who has gradually changed the minds of Korean equivalent of "low quality" impression. A United States Internet users said that over the past 10 years, his mother has always been a faithful user of universal Saturn, but Saturn's maintenance cost is too high, so her mother chose a low price of modern cars.
When Korea modern development in the United States market success, Germany's Volkswagen, BMW and Mercedes-Benz has also become the crisis and the other winners. If combined with modern share them in the United States market share of total 15.7%, compared with last year increased by 3 percentage points, the total weight is more than a Ford, second only to General and Toyota, the third largest in the United States market.
Foreign dealers in the United States automobile market leading position, one and two on the decline, Detroit and foreign dealers in fuel-efficient small cars on the lead development. To the public, for example, in the United States automobile market share from last year's 1.5% to 2%, an important weapon is its new small car Jetta (similar to domestic Bora), the United States in May of this year rose by 8.3 automobile market sales. While Chrysler Fiat Alliance was and is Italy saw Fiat's small car technology, while Fiat then saw the huge market potential in the United States.
In accordance with United States audit company GrantThornton's research report, by 2012, the foreign car dealer in the United States in productivity will surpass Detroit "big three" to occupy the market leadership. It can be said that the United States automobile market is undergoing a major transformation.
At this time the Riffle, not by not reminiscent of China automobile industry's development prospects, during last year's Detroit Auto show, exhibitors of the Chinese car dealer, the Detroit News reported on an article title is the "Chinese cars in Detroit, besieged by Hannibal?" Hannibal is lodged too radical, honestly, was once a Roman tumbled, with Hannibal metaphor China auto, China visible Detroit Media car dealer.
In many United States, as a result of China's automobile production and price advantage to enter the United States, China's auto market will sooner or later. BYD Auto Chairman Andy foo has expressed to the author, the car was a mass product, United States, Japan car can do, China automobile will certainly succeed.
It should be noted, however, in the Toyota and Hyundai enter the United States market, have suffered defeat, this requires the Chinese automobile industry in marching into overseas markets. The financial crisis intensified international competition in the automobile industry, but also to the Chinese automotive industry with new opportunities that can repeat Japan, Korea and the brilliant cheqi, perhaps time will give the answer.
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