Department of Commerce's global launch for 30 seconds "made in China" advertisement

Recently, our Government introduced a series of global advertising, attempting to upgrade "made in China" of international image.

Duration of 30 seconds of the "cooperation" is the theme of the world

By watching the video, you can find the 30-second advertising around the "made in China, world cooperation" this central theme, emphasized that the Chinese enterprises to produce high quality products, being constantly and overseas to strengthen cooperation among companies.

Advertising one screen set to show a "Chinese manufacturing is everywhere in sight," and "made in China, world cooperation" concept throughout the advertising.

A day of day, early morning jog of the athletes wearing sneakers is "made in China", but "the movement of the United States, everyday family science and technology" in the refrigerator with "made in China" label, but a European fashion, as your storage and delicious food.

A similar iPod MP3 player with English annotations "made in China, but we use software from Silicon Valley," reflects the love music loves China manufacturing concept.

Even France's top models wearing brand clothes from "made in China", while advertising the last occurrence aircraft screen, is a fusion of crystal globe engineers, but also shows the "world cooperation" this philosophy.

Put objects international mainstream media is key

The advertisement is considered to be the first Chinese Government branding activities. This advertisement is from the internationally renowned communications group macro League group shareholding DDB Guoan advertising production company which lasted several months, carefully planned production, advertising in multiple scenes filmed in the foreign site.

According to the United States a specialized tracking media and advertising market dynamic website to disclosure, the 30-second ad from the Chinese Ministry of Commerce, in conjunction with the four Chinese Association jointly commissioned production. In addition to broadcast in Asia, next is also planned to include North America, Europe and China's main trade object area.

The four industry groups including: the China Chamber of Commerce, China Ministry of mechanical and electrical products import and export Chamber of Commerce, China import and export Chamber of Commerce, crafts, China Chamber of Commerce for import and export of textiles.

The advertising campaign's main appeal is trying to promote overseas Chinese brands, improve foreigners Chinese manufacturing product awareness, so that they no longer only China as a low-cost market. Department of Commerce has now purchased a six-week period, the number of international advertising mainstream media such as CNN (United States television networks) will be focused on the delivery object.

National strategy to show our "soft power"

For the Department of Commerce Initiates "made in China" overseas publicity, the State of the industry research department Deputy Minister Dr. Shi Yao-Dong is a good thing. Shi Yao-Dong said: "the behavior of Commerce, reflects the Government's strategic concerns, show the Chinese manufacturing of soft power. But we also realize that, once advertising may change to brand awareness, brand loyalty of culture is a long-term process. ”

The well-known brand experts, Chris, that in the face of the new world situation, China's advocacy initiatives, building a good national image, will undoubtedly have a positive meaning. Of course, this also requires good creative, Department of Commerce if you will be able to face the global programme of the open call for advertising, the effect will be better.