If Google lost a huge impact on China's licenses will be subject to.

<P Align=center> </ P> <P> </ P> <P> Internet industry executives and other observers said yesterday that the China threat is no longer sent to Google (Google) operating license, making the latter very likely .was completely banned from entering the world's most populous internet market, and ultimately threaten its leading global Internet advertising company's position. .</ P> <P> Google executives said that if no license, Google will be forced to shut down operations in China - including music, maps and translation services. .Familiar with Google's business in China said that the company has about 350 Chinese engineers, a total of about 500 employees. .The source said that if Google lost the license, many of the most talented employees is likely to quickly switched to other companies. .</ P> <P> Beijing Internet research firm Analysys International (Analysys), chief executive of Young (EdwardYu) said: "The first half of this year, Google and the only confrontation between the Chinese government had some psychological effect, but this time .true impact will be huge. "</ P> <P> in Yang said:" If the license expires, the user can not access Google.cn, will definitely affect user traffic, thus a direct impact on advertising revenue. " .</ P> <P> the data according to Analysys International, the first quarter of this year, Google Internet search in China's share of revenue from 35% to 30%. .During the quarter, Google first vowed to stop censoring search results in China, and then redirect the user to turn the Chinese Google site in Hong Kong. .</ P> <P> statistics for the second quarter has not been announced. .However, in Yang said the Google Internet search revenue in China increased in the second quarter. .</ P> <P> the short term, even if the lost license, Google is also expected to keep at least part of the advertising revenue from customers in China. .Google did not disclose revenue in China, but analysts estimate of 30% to 40% of revenue from customers in China in China in Google.com (rather than Google.cn) on advertisements. .In theory, these revenues will not be Google China site closures. .</ P> <P> Analysys International, the Internet search experts Zhi believe that if Google was forced to withdraw, some Chinese customers may go to ads from Google.cn Google.com, to reduce turn off losses. .</ P> <P> but the premise is that Chinese users can still access Google.com.hk and Google.com-- If Google continues to anger the Chinese government, this premise may become uncertain. .</ P> <P> a person close to Google said Google China may retaliate, to take radical measures shielding in China Chinese Google.com. .Even if China does not take this step, Google's search traffic in China also dropped significantly, since many Google users in China do not know the URL address of the foreign site. .</ P> <P> If you lose the license, Google can continue its operations in China, sales of advertising on Google.com? .On this issue, Google yesterday, there have been internal disagreements. .</ P> <P> analysts have said the smaller Chinese search engine Google is most likely to benefit from the exit. .Microsoft (Microsoft) has been making adjustments to the trouble from the benefits of Google. .Microsoft CEO Steve Ballmer • (SteveBallmer) recent remarks that the company believes, remains fully invested business in China will receive the results. .Microsoft has launched in China will be (Bing) search service, but know that the service is not a lot of Chinese people. .</ P> <P> observers say the possibility can not enter the Chinese market, Google is likely to suppress the long-term prospects, the company's share price may have been so pressured. .Caris analyst Sandeep Aggarwal in San Francisco • Aga Waldorf (SandeepAggarwal) estimates that Google is expected from China this year, 300 million to 350 million U.S. dollars revenue. .He added that, taking into account the growth of the Chinese market, these revenues account for Google may have up to 5% of total revenue, and the next 5 years may also increase the proportion of 3 to 4 times. .Another Silicon Valley financiers are expected, the risk can not enter the Chinese market has made Google a market capitalization fell by 10% to 15%. .</ P> <P> Aga Ward said: "If Google wants to become the world's top advertising company, you must enter China." </ P>.